Branding | Print & Digital Design | Photography
The project Vinyl is a record store requiring multiple design aspects. Branding, print adverts, and a digital presence were requested. The design is one that blends old school nostalgia with a modern day twist. Simplicity was important throughout the typography and within the logo itself. This provides a versatile, timeless, and clean brand identity.
Magazine single-page ad flat design with split-page ad & promotional handout
Colour was important in adding to the brand identity to garner attention. The chosen colours are bold and memorable making. Vinyl unique adding to its identity. They are used throughout the entire brand package to create consistency.
Social media design showcasing both Instagram and Facebook
This design is carried over when going to a digital platform. The cohesive design aesthetic forms a unified brand identity. Merchandise and retail packaging continue to push the cohesive look that is Vinyl.
Store merchandise including baggage, apparel, and vinyl sleeve
