Branding | Print & Digital Design | Merchandise
Howdy is a country music festival set in Toronto, ON. The festival is bringing a new look to the country industry. Its design is focused on being very fun, modern, and mixed with a classic western touch. Howdy is set to stand out but also to stand the test of time.
Festival print poster flat design & poster mockup
Colour was a very important factor in creating an identity for the event. Playful colours have been used to express the atmosphere of the festival. This also aids in drawing attention becoming very engaging and memorable. The events poster uses colour and patterns to push memorability. Typography has been thoughtfully used as a tool to push the events identity while adding to the fun aesthetic desired.
Artist & V.I.P. festival passes, tickets, wristbands and way-finding signage
Other assets for the event continue in creating a cohesive look. This is seen throughout the events passes, tickets, and way-finding signage. Both colour and pattern have been used within all designs to form cohesiveness. The designs are very clean yet very fun. This is extended throughout the events merchandise that will be available.
Festival merchandise
