Branding | Print & Digital Design | Packaging Design
The brand Fresh Dairy is a new milk company bringing a fresh new look to the industry. The aim is to reinvent the way milk has typically been displayed and packaged. The question at hand is why can't milk be cool?
1L Packaging flat design, 500 ML & 1 L design mockup in three varieties
The brands design takes a very modern approach with simplistic styling, setting its product away from current options in the market. San serif fonts have been used for the company logo and branding to create a bold and engaging response. The use of these also push the brands clean design look. Vibrant and memorable colours have been used for the companies brand identity and across the different product varieties.
Website landing page & Instagram brand assets
The brands image has been carried across to its digital platforms to keep the bold and engaging aesthetic. This continues to separate Fresh Dairy from its market competitors. It continues the companies position on being different and bringing a new look to the industry. It was very important to keep typography, colour, and design aesthetic consistent to further the brands identity.
Billboard ad along with print & digital advertisements
The use of a pattern has been implemented throughout the entire brand. It pushes the brand's memorability and garners immediate attention. Overall it adds to the brand's identity while creating an association to where dairy is derived from. Consistency is seen throughout the entire branding, packaging, digital platform, adverts, and accessories.
Brand accessories and promotional products
